Product Marketing Specialist

Tallinn or Tartu | Full-time


Fortumo is a global monetization and growth platform for e-commerce. We connect merchants to a network of more than 300 mobile operators and mobile wallets in Asia, Europe, Latin America, the Middle East, and Africa. Merchants use our platform to collect payments using carrier billing & digital wallets. We serve customers including Google, Amazon, Spotify, Epic Games, Tencent, Schibsted, OLX, and EasyPark.

Our global team of ~100 people consists of more than 15 nationalities across offices in Tallinn, Tartu, Hanoi, Delhi, and Singapore. The quickly changing digital ecosystem requires us to be independent and fast learners while working together across multiple teams to deliver results to our customers. The industry we operate in is highly competitive, which means everyone needs to go the extra mile, but we never forget about having fun while doing so. Since 2020, Fortumo is part of Boku Inc. Group (LON: BOKU).

What is the purpose and content of this role?

In this role, you will build out and implement a strategy for marketing our mobile payments platform. You will be responsible for lead generation, lead nurturing, and partner marketing. You will also be responsible for gathering customer feedback on behalf of the product team, conducting market research to identify new growth opportunities, and working on improving our website, social media channels, and sales materials to reflect the market needs and product offering.

This is a new role in the company for a recently launched product, giving you the opportunity to experiment, test, and define the growth strategy of the product. On a daily basis, you will be working closely with the Business Development team, the Product Manager, the Head of Marketing & PR, and the UX Designer. 

Knowledge & expertise that matters:

  • 3+ years of experience in a (product) marketing role, preferably in B2B
  • Interest towards online payments and e-commerce
  • Fluency in written and verbal English
  • Experience with lead generation & lead nurturing campaigns; creation of sales & marketing materials; website management; partner marketing
  • Experience with conducting market & competitor research; gathering customer feedback
  • Experience in managing freelancers and agencies

In exchange, we offer:

  • Impacting the future of the online payments ecosystem & working with world-class customers
  • Challenging work with global reach: audiences ranging from San Francisco to Jakarta
  • A competitive compensation package, including stock options for our parent company Boku Inc.
  • Work at a Family-Friendly Employer (Gold Level)
  • Personal development & growth opportunities (including internal-external trainings, mentoring, and our library)
  • Cozy working environment at our offices in the city center of Tallinn and Tartu
  • Frequent all-inclusive team events that help you quickly integrate into our team
  • Extra paid sick days for yourself or in case your children are ill, tenure-based vacation days
  • Monthly health & wellness compensation